EIILISH McCOLGAN & SHOKZ - EMBRACE THE NOISE
Will you be open to the voices of doubt and criticism?
For Eilish McColgan, the answer is always YES. Every sound—whether it's doubt, criticism, praise, or encouragement—fuels her determination and drives her forward.
Before and after big races like the Olympics, athletes often face doubts and verbal abuse. Embracing and calmly facing this noise is also a form of courage. Shokz has always encouraged every runner to #BeOpenToNoise, turn it into strength, and face every challenge head-on.